Redesigning the card browsing experience with AR preview and smart filtering to help customers find the perfect 3D pop-up card faster.
Lovepop's intricate 3D pop-up cards are difficult to browse online. With hundreds of highly detailed options, customers struggle to find cards for specific occasions—the search function isn't robust enough for the catalog size.
I interviewed 6 people who purchased greeting cards in the past year and analyzed competitors. Key insights:
Users need occasion-specific search, not just browsing
Visual preview is critical for intricate cards
Last-minute shopping is common—speed matters
The physical card market values personalization
Users can visualize cards in 3D on real surfaces before purchasing
Occasion, relationship, sentiment, price, and complexity level
Saved favorites, quick reorder, and browsing-based recommendations
Usability testing with 8 participants validated the AR feature and filtering. Based on feedback, I added message templates and calendar integration, and simplified onboarding from 5 screens to 3.
Too many steps created friction and drop-off
Simplified flow improved completion rates
This concept addresses core user pain points: faster search, confident purchases through AR preview, and easier reordering.
Note: This was a conceptual design project created independently and is not affiliated with Lovepop.
